Because of their effectiveness, serums have undoubtedly become THE most used products among the multitude of existing treatments. And because your skin also changes with the seasons and does not have the same day or night needs, we explain how to optimize the effects of your routine by adding several different serums to it - our favorite secret for a return to clean and soothed skin!

While cleansers, moisturizers and sunscreens are important parts of any self-respecting skincare routine, serums offer a unique solution to meet your specific skin needs.

Unlike lotions or creams, serums are composed primarily of active ingredients with a very low molecular weight, allowing them to penetrate more easily into the deeper layers of the epidermis. They also have the advantage of acting quickly; results can be visible on the skin after just two weeks of use.

These superpowered facial treatments have the ability to help prevent and treat a multitude of skin problems, including:

- Wrinkles and fine lines
- The imperfections
- Skin dryness
- Dull complexion
- Loss of elasticity
- Dilated pores
- Hyperpigmentation and dark spots
- Acne scars

Moisturizer or serum?

For those who still doubt it, a serum does not replace a day cream and vice versa.

The role of your cream is to continuously moisturize your skin by forming a protective barrier between your epidermis and the external elements. Serums are highly concentrated in active ingredients and hydrate very little. It is therefore important to combine these two products together in the same routine to obtain results on your skin.

So how do you create a beauty routine tailored to your needs? For beginners, we explain the differences between oils, serums, and creams, and how to choose the right textures and combine them effectively.

The advantage of a serum is that it provides a targeted solution, so you can change it regularly depending on your current problem.

From your thirties, we recommend applying an anti-aging serum rich in antioxidants, but nothing prevents you from twisting your routine with an anti-blemish serum if your skin is budding when you return from vacation.

In winter, if your skin is dry and your complexion gray, it will be better to opt for a "radiance" serum, while in summer, we will prefer moisturizing serums which make it possible to maximize the duration of the tan until the fall. Start by targeting your current problem before choosing the one that will integrate your routine.

Here are the most common:

Antioxidant serums help protect the skin from the free radicals it's exposed to daily (especially in urban environments). They also help prevent fine lines and other visible signs of aging, while having a regenerative effect on the epidermis. Whether you have wrinkles or not, antioxidant serums are ideal for giving your skin a "reset."

The ultra-antioxidant Cannabooster Reboot (thanks in particular to CBD) acts on the skin to regenerate, plump, firm and smooth it.

If your skin is prone to redness, opt for a niacinamide serum, if you tend to have pimples, tea tree serums will be your best allies.

Cannabooster Detox is a 3-in-1 serum that tightens pores, reduces blemishes and imperfections, and mattifies the skin. It's the perfect serum for acne-prone skin—whether hormonal, stress-related, or chronic—thanks to the power of cannabidiol.

Better than a glass of orange juice, vitamin C serums should be incorporated into your winter routine right away. They are also recommended to reduce the appearance of brown spots and unify the complexion.

Cannebooster Energy is ideal for restoring radiance to the skin and a healthy glow effect even in grey weather.

Your needs are different day and night. Some, for example, opt for a cream with a fluid and light texture in the morning to apply make-up over it, to give way to a balm in the evening, just before going to sleep. We advise you to do the same with serums - double effectiveness guaranteed!

During the day, opt for a serum containing antioxidants rich in vitamin C that will protect the skin from free radicals (caused by UV rays), pollutants and blue light. Shiny skin and pimples? Apply a mattifying serum with a light texture and anti-blemish active ingredients.

While you sleep, your cells switch into repair mode, making it the perfect time to apply a regenerating or hydrating serum to maximize its effects. Our tip: after applying the serum, for a 100% regenerating night, apply a few drops of Antidote , our in & out CBD oil, to your skin, or simply replace your moisturizer with a repairing balm . Smooth, radiant skin guaranteed when you wake up!

Are you back from vacation and your skin needs hydration but also a good detox? (hello back to school pimples), apply your anti-blemish serum for the day and your moisturizing serum for the night!

Application tips: the serum, before or after the moisturizer?

The best time to apply your serum is after cleansing your skin and before moisturizing it. Start by washing your face and applying lotion if you use one. It is best to apply the serum while your skin is still damp afterwards so that it penetrates the epidermis more easily. Since face serums are very concentrated, one or two drops are enough. You can also add a dash of serum to your usual moisturizer for extra hydration. Apply the serum all over the face using fingertips and light upward strokes. You can then draw your day or night cream and finalize your routine!

To integrate 2 serums into your beauty routine, take advantage of our back-to-school offer: for 1 serum purchased, the second at -50%!

Offer valid from 15/09 to 30/09 on the website hokaran.com (simply add the 2 serums to your basket and the discount will be automatic) and in the HO KARAN Centre, at 65 rue de Bretagne 75003 open 7/7 days!